Taiwanese tech major Asus, which sees a demand for netbooks loaded with attractive features in the Indian market, launched a new compact computing device on Wednesday at a price of Rs 14,999 in New Delhi. The company is looking at expanding its netbook range in the coming quarters and aims to sell over 50,000 units this year.
“Netbooks witnessed strong growth between 2007-2011 but then other devices like smartphones and tablets caught on. With the current features and functionality that we are introducing today, we are confident that the product will be successful in the Indian market,” Asus India Country Manager (System Business Group) Peter Chang said.
Streamlined curves, compact dimensions and a tactile finish, the device is designed to complement on-the-go computing requirements, he added.
“This is the first device in the category. We will bring more devices in this and the next quarter. We expect this range to comprise 10% of our portfolio and sales volumes among laptops,” he said.